The challenge
Axel Polymers encountered the common challenge of optimizing their sales processes, Being a leader in Plastic Polymers from last 20 years handling the existing product enquiries and new development for speciality polymers was a major challenge. With multiple sales channels and sales team it was hard to organize every lead and their conversation.
As a public limited company their sales approval process required various approvals like technical and commercial. With highly competitive market, every enquiry’s workflow was a challenge, with different approvals for each stages and analyzing the data for new product development was a challenge.
Solutions
- Single Platform for all their Enquiry management
- Sales team management with data bifurcation
- Approvals & Authentications for each lead at various stages
- Realtime data for Sales Performance and Enquiries.
Proses, a leading CRM software development company developed a simplified, user-friendly web application that streamlined Axel Polymer’s enquiry-to-sales processes. Additionally, Proses provided Dashboards and analytical reports to help manage Sales, Production, and Stock management for raw materials and finished goods. The project was successfully deployed and implemented in 2021, and Axel Polymers continues to benefit from its capabilities.
Through the implementation of a robust web application and streamlined processes, Axel Polymers Limited has been able to enhance its sales & Dispatch efficiency, and achieve greater control over its sales processes. The collaboration with Proses has not only modernized their workflows but also positioned them as a leader in their industry.
Key Outcomes
With single window application, the higher management were able to control and monitor all their enquiries with various approval in their control on sampling and dispatch. All customer’s credit policy where define and realtime data allowed them to manage the payments and product dispatches.
- Monthly Targets Vs Actuals on sales invoices
- Real time analytics on their enquiries with various stages & Approvals
- Stock & Inventory for their products in multiple warehouse
- Credit policy management.
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